Go from Idea to PMF
with the world’s best.

Quick-hit stories from market leaders and up-and-comers
solely focused on getting your first users and hitting Product Market Fit.

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startup stories & lessons

For each startup, we’ll dive into their initial insight, validation,
their road to PMF, and how they acquired their first users.

Superhuman

The textbook approach/method to Product Market Fit.

🤔 Scratching your own itch

📖 The framework for PMF

🌱 Growing through your constraints

$825m
Series C
Software

Substack

How two frustrated journalists and a friend toppled the clickbait model of media and forged a $750m startup in the process.

☝️ Aha moment from idea validation

👷 Build with your first users

🤏 Doing things that don’t scale

$650m
Series B
Media

Canva

How Fusion Books, an Australian yearbook publishing company, kickstarted a $26 billion company with a mission to make design simpler.

💡 How to think about startup ideas

👂 How to listen to Customers

🎯 Benefits of building for a Niche

$15bn
Private
Design

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